The Shriver Center

Overview

Identity for a non-profit that addresses critical social challenges by bridging campus and community through engaged scholarship and applied learning.

Duration

Two Months

Tools

InDesign, Photoshop, and Illustrator

The Shriver Center is a non-profit whose mission is to lead meaningful social change through transformational higher education and community partnerships.

The Shriver Center hosted a competition to design an identity package. Through my research and Creative Brief with the leadership team at The Shriver Center, I learned that The Shriver Center is made up of four main programs, (The Choice Program, Service-Learning, Public Services Scholars, Peaceworker Program) and three sub programs (Faculty Partnerships, Research and Assignments, Course Integration). The icon consisted of four large slivers representing the four main programs and three smaller slivers representing the sub programs all rotating around a circle in the center representing The Shriver Center. As I was talking with the leadership team, three words kept popping into my head about the different programs and atmosphere of the work environment; hence, the tagline Impact, Grow, Connect was born.

My concept and design won the competition. The Shriver Center and I are in the process of implementing the identity package through their organization.

The final presentation presented to The Shriver Center team.